About the Author
This book covers the principles and context of expertise-driven marketing. It talks about and dispels myths about article writing, discusses the core principles that drive expertise-driven marketing, and identifies similarities between relationship-driven marketing and expertise-driven marketing. It also contains 8 fundamental rules of effective article writing and how to put them into practice.
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ABA Book Publishing
9781641057936
240
1620801
6x9
1/14/2021 12:00:00 AM
Publications | Book
Building a Better Law Practice: Become a Better Lawyer in Five Minutes a Day
Publications | E-Book
The Business Guide to Law: Creating and Operating a Successful Law Firm
Publications | Book
How to Start a Law Firm When You're Broke
Audio and Video | On-Demand CLE
Legal Leadership Essentials: Creating Successful Teams by Building Trust and Addressing Conflict [CC]
Audio and Video | On-Demand CLE
Growing Your Multigenerational Law Firm: How to Lead Without All the Drama [CC]
Audio and Video | On-Demand CLE
Practical Uses of A.I. in the Law Office [CC]
Apr
02
Events | In-Person
ABA TECHSHOW 2025
CLE 60 min
TECHSHOW is back, live, and in-person at the Hyatt Regency McCormick Place, where lawyers, legal pros, and technology all come together. Over three days, attendees will learn about the most useful an…
Sep
12
2024 Dispute Resolution Practice Development Institute
This transformative practice development event is designed to empower dispute resolution professionals at all stages of their careers. You will learn in-demand and practical tools, strategies, and in…
Aug
29
Events | Webinar
The Professional Exit Strategy: Doing Right by Client, Firm, and Associate [CC]
ETHICS 60 min
Join us for a webinar exploring the professional and ethical challenges when a lawyer leaves a firm. Our speakers will address common conflicts, discuss solutions, and share best practices to protect…