Solutions
While this might sound like a doomsday scenario for democracy, credible information, and justice, there are things we all can do to prevent society from sinking into a world overwhelmed with misinformation and disinformation.
Journalists are already trying to tackle the spread of misinformation and disinformation by bringing attention to it and setting the record straight. They do this by thinking carefully about how and when to cover it by identifying the “tipping point,” the moment false information spreading in a community can no longer be ignored. Journalists are using the “truth sandwich” approach when reporting on false information. The reporting strategy starts with the truth, explains the false information without amplifying it, and then repeats the truth—always repeating the truth more times than the false information. While doing this, journalists are also being trained to pay close attention to word choice and tone.
In addition to correcting false information and bringing attention to the damage it can cause, journalists are working to embrace transparency. Trusting News is using research and experiments with newsrooms to learn how people decide what news to trust. The organization has learned when journalists are transparent about their reporting process (why they choose to cover certain stories, how they fact-check, why they use certain experts, etc.), people are more likely to find the reporting trustworthy, believable, and credible. Also, according to Trusting News, if news organizations are transparent about who they are, how they are funded, and what they value, people are also more likely to trust them and their reporting.
In addition to transparency, journalists are working to involve their community in their reporting process. Most newsrooms are not as diverse as the communities they serve. This results in people not seeing themselves and their values reflected in story selection and news coverage decisions. By engaging with the public throughout the reporting process, journalists are able to produce content that better reflects their community and provides perspectives and context from more people, which can increase trust.
While not all journalists and news organizations are doing this, more are adopting these practices. In addition, these practices can be adopted by other organizations responsible for sharing information with the public, like government agencies, law offices, and judicial leaders.
This could look like creating guides about how the court system works and making them easily accessible. This should also include making versions that are easy to share on social media and message apps like WhatsApp. Suppose we want people to have accurate information about how the criminal justice system works, what a new law means, how a ruling may impact them, or why serving on a jury is important. In that case, we have to provide that information and answer questions related to what people might not know about the topics and then make it easy to understand and easy to find. We also have to share that information where people are (which means online and on social media).
If this doesn’t happen, people go searching for answers to questions related to these topics and don’t spend a lot of time fact-checking what they find. They read what shows up in the search results and move on. If that information is false information or tells only half the story, they may not know the difference. But, if we can make credible and accurate information easier to find, we can lower the likelihood of people finding false information.
Anyone publishing information can also commit to avoiding terms like “fake news.” Research has shown when politicians use the term and aim it at news organizations, it hurts the publication’s credibility. Based on this study, the researchers recommend journalists, government organizations, political leaders, and anyone sharing information avoid the term “fake news” and instead use terms like “misinformation.”
Successfully combating misinformation and disinformation will require journalists, the public, the government, politicians, lawyers, and technology companies to all work together. We will probably not always be on the same page, but we have to collaborate and help one another if we want to live in a world where we can operate on a shared set of facts.